LieblingsKren is a family-run brand of Feldbacher Fruit Partners GmbH, which was founded in 1976.
Herbert Hörrlein, founder of the company in Feldbach in Styria, draws on more than 30 years of experience in the horseradish business. His son Philipp Hörrlein has been responsible for LieblingsKren since 2007.
On the inventor of freshly grated horseradish
The Hörrleins of Feldbach were fed up of endless horseradish grating and the copious tears that were required to enjoy the special flavour of genuine horseradish root on their beloved Brettljause (a meal consisting of various cold meats, cheese and garnishes). So they came up with a unique idea and packed the freshly grated horseradish into a jar, making it keep for longer and stay fresh.
It was and is important for us to take on a pioneering role in issues of sustainable production. That is why we in the Feldbacher Fruit Partners company purchase clean, green energy from 100% hydroelectric and green electricity providers. We take responsibility for our environment and for future generations.